The Dalton Top
A familiar silhouette, reworked through proportion and detail.
Graphic pocket detailing and signature neon topstitching create moments of contrast, while a sheer back panel brings lightness to an otherwise classic shirt.
An everyday piece with its own personality.
Explore the latest collection and YOYA favorites in-store or online, Link in bio.
The Wallace Pants
A barrel-leg silhouette framed by contrast topstitching and finished with adjustable hem snaps.
Designed to shift from a more sculpted shape to a straighter cut.
Discover the collection online or visit us in-store. Link in bio.
The Bassett Skirt
Dark and Acid wash denim.
A wide waistband, utility pockets, and neon topstitching bring structure to an easy silhouette.
Explore the latest collection and YOYA favorites in-store or online, link in bio.
From museum mornings to market weekends, Stripes moves easily from one destination to the next.
Explore the latest collection and YOYA favorites in-store or online, Link in bio.
The new collection, through their eyes.
What stood out, what caught their attention, and what stayed with them after the launch.
Explore the catalogue and shop online via the link in bio.
Matching in YOYA
Come by and explore the collection. Until June 7 at YOYA SM Aura, BGC.
A little family moment in YOYA Stripes.
Come find your matching stripes and make the experience your own.
YOYA SM Aura, BGC
Until June 7
Inside the Stripes Capsule experience.
Explore the collection, try the vending machine, and discover limited-edition striped tees.
YOYA SM Aura, BGC
Until June 7.
Scenes from the launch.
Experience the Stripes Capsule at YOYA SM Aura, BGC.
Until June 7.
Shop, play, and unlock your vending machine experience. đź’š
Explore the collection and discover the Stripes Capsule at YOYA SM Aura, June 5–7.
A closer look at the Stripes Capsule.
Discover the collection, explore the space, and experience our exclusive vending machine featuring limited-edition striped tees.
Now happening at YOYA SM Aura, BGC until June 7.
A familiar line, with endless ways to wear it.
Mixed, matched, layered, repeated—shifted proportions and unexpected pairings that make each look your own.
The Stripes Capsule.
VOL. XXII — Spring Awakening.
A capsule composed through line, color, and perspective.
Explore the Capsule from VOL. XXII — Spring Awakening. Catalogue link in bio.
THE STRIPES CAPSULE
A study in composition, contrast, and personality. As a visual languange, stripes reappear through playful proportions and unexpected combination.
Explore the Capsule from VOL. XXII — Spring Awakening. Catalogue link in bio.
The kind of stripes you keep coming back to.
Explore the new collection — catalogue link in bio.
A familiar pattern, seen differently.
Stripes Capsule is built around reimagining stripes in a way that feels fresh, effortless, and endlessly wearable.
VOL. XXII — Spring Awakening.
A collection shaped by love, renewal, and the quiet confidence of knowing your own rhythm.
Ease, movement, and thoughtful pieces designed to fall naturally into everyday wardrobes.
Discover the latest collection online and in-store at:
L4, East Wing, Shangri-La Plaza
L2, SM Aura, BGC
VOL. XXII: Spring Awakening
An ode to love, softness, and rebirth.
@yoyag translates the feeling of spring into refined silhouettes, fresh textures, and pieces that embody becoming anew.
Style, grace, strength, and love — celebrating every woman who does it all.
Happy Mother’s Day! 💚
The Meritt Top paired with the Enderby Pants, both detailed with grosgrain ribbon trim for an easy, relaxed look.
Experience the latest collection and YOYA favorites in-store at:
L4, East Wing, Shangri-La Plaza
L2, SM Aura, BGC
Langford cowl neck top and Enderby pants, back in a fresh update.
See the latest drop in-store at:
L4, East Wing, Shangri-La Plaza
L2, SM Aura, BGC.
Fresh colorways, refreshed side panel, lace-up detail. Borden Dress.
Experience the latest collection and YOYA favorites in-store at:
L4, East Wing, Shangri-La Plaza
L2, SM Aura, BGC
Cameron Top, a playful color-blocked collar shirt in a new fabric.
See the latest drop in-store at:
L4 East Wing, Shangri-La Plaza
L2 SM Aura, BGC.
Ridge Denim reversible top with top-stitching details, two looks in one refined piece.
Experience the latest collection and YOYA favorites in-store at:
L4, East Wing, Shangri-La Plaza
L2, SM Aura, BGC
@happyhappywife and @mcrscastro share how they styled the @aureabysu pieces with YOYA looks.
Experience it at YOYA Boutique, Shangri-La Plaza until April 19.
Now live — @shopyoya × @aureabysu
April 16–19
YOYA Boutique, Shangri-La Plaza
RSVP with Jennie at 0917 713 9424
A closer look at the Holiday Collection launch. 📸
Come along with @meagandelrose as she stops by YOYA at @smaurapremier to pick 3 travel-ready outfits.đź’š
Which one’s your fave?
@happyhappywife and @mcrscastro share how they styled the @aureabysu pieces with YOYA looks.
Experience it at YOYA Boutique, Shangri-La Plaza until April 19.
A little family moment in YOYA Stripes.
Come find your matching stripes and make the experience your own.
YOYA SM Aura, BGC
Until June 7
Happening now — discover the Holiday Collection today at YOYA Boutique, Shangri-La.
Scenes from the launch.
Experience the Stripes Capsule at YOYA SM Aura, BGC.
Until June 7.
Holiday moments, wrapped with love. Thoughtful gifts, beautifully prepared. đź’š
Visit us in store or enjoy same-day delivery with complimentary gift wrapping.
For orders and inquiries, send us a DM or message Jennie on Viber at 0917 713 9424.
A Curated Holiday Experience at YOYA
Holiday Collection Launch: Nov 27–30 at YOYA Boutique, Shangri-La Plaza, L4 East Wing
Styling with @sidney_yap on Nov 27
Music by @mikelavarez
Step into the season—see you there!
Inside the Stripes Capsule experience.
Explore the collection, try the vending machine, and discover limited-edition striped tees.
YOYA SM Aura, BGC
Until June 7.
Matching in YOYA
Come by and explore the collection. Until June 7 at YOYA SM Aura, BGC.
A few snapshots from our Hong Kong moments—still feeling the love and energy. 💚
VOL. XXI HOLIDAY: Familiar Forms
Shaped by classic design, reimagined for today’s celebrations.
@yoyag envisions a collection where timeless forms meet the joy of the season, carrying you seamlessly through this holiday season.
