PPE gets even more fashionable
The Philippine Star | By MARBBIE TAGABUCBA – Published Oct 28, 2020
When the pandemic hit us, my instinct was to find ways to really make clothing more functional and protective, but still beautiful,” fashion designer Yoya Gueco tells The STAR. She reflected on our relationship with clothes — how can it make us feel good and give confidence when we don’t even go out, when we are too scared to socialize?
The New Normal In Fashion?
By POLYGIENE, Published Sep 21, 2020
Manila-based contemporary womenswear fashion label, YOYA, has partnered with Swedish garment technology firm, Polygiene for the launch of a ViralOff® collection to create protective wear as part of the local brand’s commitment to progressive fashion solutions.
10 Homegrown Brands Where You Can Buy Minimalist Everyday Outfits
Preview | By STEPH SISON – Published Jun 13, 2020
1. Yoya
Yoya offers easy outfits that you can wear at home and still feel like you’re dressed up. A scroll through their utilitarian-inspired pieces will have you shopping for your new WFH uniform in bulk!
The Long Way Home
The Philippine Star | By MARTIN YAMBAO – Published Nov 23, 2018
Canada-based designer Yoya Gueco comes back to Manila to launch a collection of practical co-ords with an offbeat sensibility.
It was 2006 when designer Yoya Gueco found her start in fashion as Rajo Laurel’s shop girl. As Rajo was about to launch his then new ready-to-wear boutique, Yoya found herself employed for the first time. In fashion, no less — meeting clients and servicing the sales floor at House of Laurel.
“My tenure with Rajo is the single most defining moment in my journey in fashion,” writes Yoya in an email, “it was there that I knew fashion was where I wanted to be.”
